Hubspot Add Social Media to Email

There are over 3.8 billion social media users across the globe.

Equally you can probably imagine, that'southward a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audition and customers as well as learn about and bail with them.

The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers.

This will let your business to consistently produce engaging content that positively impacts your bottom line.

How do you exercise this? Well, it requires social media analytics and reporting.

1. What Is Social Media Analytics?

2. Social Media Reports

3. Social Media Analytics Tools

4. How to Track Social Media Analytics

What is social media analytics?

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.

Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business concern as a whole.

Here's a listing that explains the importance of social media analytics:

• Develop a deeper agreement of who your target audience is and where they spend their time
• Identify which social platforms receive the greatest amount of traffic
• Determine what type of social content leads to the most conversions, engagements, etc.
• Observe what type of social media post has the greatest reach and resonates best with your audience on sure platforms
• Learn about what is and isn't working in terms of social media campaigns and ads among your audience while they're alive and afterwards they wrap upward
• Develop a stronger social media strategy for your business'south specific goals related to things like your marketing, sales, and service efforts

Social Media Analytics Reports

Social media analytics reports provide an overview of specific metrics and data points — such equally engagements and impressions — related to the content you lot share on various social media platforms. Only put, reports are how y'all'll review your social media analytics.

Social media analytics tools (which nosotros'll review next) brand the creation of reports elementary — some of these resources provide reports from 1 social platform at a time while others provide reports from multiple social platforms.

Either way, social media analytics reporting tools are typically customizable — meaning, you tin view and pull the data and reports that matter most to you and your business concern.

With the tools we're going to review beneath, reports can be automatically made and shared for yous. But, here are some of the unique aspects of social media analytics reports that you can typically customize:

• Statistics and information points that thing to you and will be displayed in the report
• Time frame (weekly, monthly, quarterly, yearly, entrada offset to stop)
• Progress growth (i.e. how you lot'll share your progress growth over time through a study — typically, either in the form of a snapshot or a comparison of stats in a given fourth dimension catamenia).

Learn how to create impactful monthly reports to testify ROI on your social media efforts.

As stated, your reports will be unique based on the analytics software or tool you use. Nonetheless, allow's look at some of the most common social media analytics reports that you lot may come up beyond or create at some bespeak.

Types of Social Media Analytics Reports

To give yous an idea of some of the different types of social media analytics reports available in ordinarily-used tools, let'south await at HubSpot'south social media analytics reporting options.

1. Audience Analytics Report

The Audience report displays your current number of followers for each of your social accounts compared to the number of followers you had in a previous time menstruation.

2. Published Posts Analytics Report

The Published Posts report shows the number of social posts published beyond your social accounts during a specific fourth dimension period.

3. Interactions Analytics Written report

The Interactions report displays the number of likes, reactions, and comments on all of your posts across multiple platforms.

4. Clicks Analytics Report

The Clicks report displays how many clicks y'all get on your social posts published through HubSpot.

5. Shares Analytics Report

The Shares written report displays the amount of your posts that were shared by your audience members.

half dozen. Impressions Analytics Report

The Impressions report shows the number of views that posts on your LinkedIn, Facebook, and Instagram pages received.

7. Sessions Analytics Report

The Sessions report displays how many web sessions took place inside a given fourth dimension period on your site that were driven from social media.

eight. New Contacts Analytics Written report

The New Contacts report displays how many new contacts have been created in HubSpot as a upshot of spider web sessions driven from social media within the selected time menses.

Now yous may be wondering what tools are available to help you pull these reports and information — side by side, we'll cover some of your options.

Social Media Analytics Tools

In that location are a plethora of social media analytics tools available today which is why identifying the correct one for your business tin can seem like a daunting task. We've compiled the post-obit list of 7 of our favorites to help get you started.

Download ten complimentary social media templates to help you manage and optimize your content to achieve the all-time results.

1. HubSpot Social Media Software

HubSpot Social Media Software gives you insight into the customer journey through integrated analytics tools. These assistance yous understand which of your marketing tactics are working best among your audience, decide how your marketing efforts are impacting your lesser line, and learn nigh your search engine optimization (SEO)-related ROI.

Try HubSpot's social media tools free for 30 days.

In addition to this HubSpot'southward Social Media Software, there are a number of resources including social media analytics report templates, gratuitous social media analytics tools, and social media courses available for you to implement in your strategy.

Annotation: HubSpot as well integrates with other analytics software, like Oktopost, also every bit major social platforms and their corresponding analytics tools such every bit LinkedIn, Facebook, Instagram, and Youtube (among many others, which you can learn well-nigh in the HubSpot integrations market).

2. TweetDeck

TweetDeck is an analytics tool used for Twitter. Information technology works in real-time to help y'all view and analyze your Tweet appointment, organisation, management, and tracking on the platform.

iii. Tweet Reach

Despite what you may think based on its proper noun, Tweet Achieve isn't just used for Twitter. The analytics tool creates snapshot reports to help you efficiently monitor and pull central takeaways from your Twitter, Instagram, and Facebook profiles based on factors you identify every bit virtually of import to your business.

4. Buffer

Buffer provides an in-depth wait at how yous can strategize to grow your brand on social media. The software does this by measuring your operation on various social platforms, creating detailed reports about the data points that matter to you lot, and recommending ways to improve your attain, engagement, and more.

5. Hootsuite

Hootsuite allows you to create customized social media reports using over 200 metrics over whatever of your social channels and campaigns. These reports are easily shareable with members of your team also as your clients to go on anybody on the aforementioned page and prove ROI.

half-dozen. Sprout Social

Sprout Social provides a look into the needs of your customers through the conversations your customers and followers are having on social. The software also measures your specific content and campaign work across diverse platforms and channels to determine what'due south working best amidst audition members and what should be improved upon.

(Annotation: Sprout Social is another social media software that integrates with HubSpot.)

vii. Mention

Mention is a tool that allows your company to monitor, listen, and analyze your posts too every bit your interactions with and amid audience members via different social channels and platforms. The software besides makes it easy to create automatic reports to share this information with swain employees or clients.

Next, let's look at how to utilize these tools and resource in your twenty-four hours-to-day work past reviewing the steps involved in tracking social media analytics (also known as your social media analytics strategy).

How to Track Social Media Analytics

1. Gear up SMART social media analytics goals.
2. Determine which social media analytics tools you'll use.
3. Implement your social media analytics tools of choice.
4. Measure the success of your social media analytics efforts.
5. Make necessary social media analytics adjustments.

Work through the post-obit steps to begin tracking your social media analytics and gaining a improve understanding of which parts of your processes are working and which need to be modified. Once again, y'all can think of this as your social media analytics strategy.

1. Gear up SMART social media analytics goals.

Create and set SMART goals to help you achieve your social media analytics goals. Past ensuring your goals are SMART, they'll be Specific, Measureable, Attainable, Relevant, and Fourth dimension-bound — meaning, you'll be able to focus your strategy to reach or even exceed your expectations efficiently.

To begin, ask yourself, "What exercise I want to acquire from my social media analytics?" So, dive into each part of the SMART goal. Hither's an example of a SMART goal related to your social media analytics strategy for reference.

Utilize a costless template to help you create SMART goals and achieve them.

• Specific: I want to apply social media analytics to place specific data points related to my marketing tactics to make up one's mind which posts and campaigns are working best in reaching and engaging our audience members.
• Measurable: I want to be able to identify some specific information points to accomplish this goal.
• Attainable: I volition work to place three specific data points to help accomplish this goal.
• Relevant: These data points volition help my team and I measure our success in reaching and engaging our audience members across social media channels as well as identify any gaps or areas for improvement in our social media strategy.
• Time-jump: I desire to place these specific information points over the course of the next month — this fashion, in iv week's fourth dimension, we can begin using them to measure our success in reaching and engaging audience members across social channels and identify gaps and areas for comeback in our social media strategy.

2. Make up one's mind which metrics you'll and focus on and track.

At present it's time to make up one's mind which social media metrics you're going to track. There are a number of commonly-tracked social media metrics for your consideration. Metrics may vary by social platform besides as which analytics tool you chose. Just, here are some all-encompassing metrics applicable to most every social channel and analytics tool to go started.

• Reach is the total number of people who have seen your content.
• Engagements are all interactions including shares, likes, and comments.
• Impressions are the number of times or content is displayed on someone'southward feed.
• Mentions are the times your business and brand are referenced on social media past audience members or other businesses.
• Social ROI provides insight into whether the investment you've put into your social media marketing is resulting in an increase or subtract in customers, sales, make awareness, and customer loyalty.
• Social listening is when you monitor conversations nearly your business concern and brand on social to see what customers and audience members are saying about you.
• Likes are when an audience member taps (or double taps) on your social content to show they're a fan of your post.
• Retweets/shares/reposts are when audience members post the content your business organisation published on their profiles.

3. Make up one's mind which social media analytics tools y'all'll use.

Next, determine which social media analytics tools you lot'll use — nosotros covered some pop choices above only you lot can ever review other options through a simple Google search.

Earlier making a conclusion regarding which tool or tools yous'll use, think almost the following questions:

• Practice y'all want a tool or software to aid you manage your social media analytics across multiple channels and platforms (e.g. Twitter, Facebook, LinkedIn) or but one (e.chiliad. Twitter)?
• Which metrics did y'all decide you're going to rails (as we touched on in the above footstep)?
• What is your upkeep? Do you demand a tool with flexible pricing options and features that you can add to or remove from over fourth dimension? (To notice this information, review the pricing pages like this page on Sprout Social'south website.)
• Which tools and software options are suited to aid you accomplish the SMART goals you set? (Check out feature pages for this type of information, like this folio on Oktopost'southward website.)
• Do yous want your tool to integrate with the greater software your squad uses to run your business concern (such equally HubSpot's CRM, for instance)?

4. Measure the success of your social media analytics efforts.

Once you implement your social media analytics software, you lot'll be able to measure the success of your efforts. To do this, you may apply the analytics tool y'all implemented — depending on your software, you might have the ability to create customized reports and dashboards or pull the specific details about data points you care most about.

In addition to applying your tools to aid mensurate your success, you may also consider your answers to the following questions:

• Did yous achieve your SMART goals?
• Did the metrics you chose to focus on tell a story that'south helpful for your business?
• Did the software or tool you implemented back up your business needs?

5. Make necessary social media analytics adjustments.

Once you measure the success of your social media analytics efforts, you'll exist able to decide whether or not any office of your strategy needs to exist inverse or updated.

Perchance you realize one of your data points isn't providing the level of insight into your marketing efforts across social platforms, so y'all need to place a new i to measure. Perhaps your software doesn't allow y'all to customize cantankerous-channel reports the style y'all want to, so you demand to implement a new tool. Or, if you're happy with the way your social media analytics reporting and strategy is working, be sure to revisit your strategy in the futurity to ensure it continues meeting your expectations.

Begin Tracking and Applying Social Media Analytics

By tracking and applying the procedure of social media analytics to your strategy, yous'll exist able to more finer reach your audience. And when yous do this, you'll see improvements in factors that are straight tied to your ROI similar date, conversions, loyalty, and more.

Consider which tools and software are best for yous and determine how you'll track your social media analytics to create deeper relationships with your customers and followers.

Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.

Originally published Aug 12, 2020 seven:30:00 AM, updated October 29 2021

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