Social Media Giveaway Rules Template

Facebook giveaways are a great and easy way to increment Facebook engagement, Page Likes and generate new leads and customers. Just the legal rules and guidelines governing such giveaways can be confusing – especially when Facebook throws in and updates their ain guidelines all the time.

In this post, I'll pause downwards everything you need to know about creating rules and regulations for your next Facebook giveaway:

1. Facebook'south Promotions Guidelines (and what they hateful)
2. Best Practices for Facebook Giveaway Rules
3. Make full-in-the-blank Facebook Giveaway Rules template for download

*Please note: *

The following is just an overview of some of the rules and guidelines for Facebook giveaways. This is non legal advice. Please obtain legal guidance from an experienced attorney earlier publishing your Facebook giveaway rules and regulations.

Let's get started!

All-time Practices for Facebook Giveaway Rules & Regulations

Let'due south kickoff with a quick breakup of the most frequently asked about Facebook Giveaway rules:

Where can y'all host a giveaway on Facebook?

Yous tin host a giveaway on a Facebook Page's Timeline, in a Facebook Folio Tab, and on a Facebook App page. You lot can't host a giveaway on the Timeline of a Personal Profile

What Facebook Giveaways Must Include

1. Your Facebook Giveaway's Official Rules (or a link to it on another page)
2. Who is eligible to enter your giveaway (based on age, location, etc.)
3. Acknowledgment that the giveaway is not (at all) sponsored by, run by, or associated with, Facebook

Adequate Entry Methods:

You can ask people to do any of the following actions to enter your Facebook Giveaway:

1. Like a Mail service
2. Comment on a Post
3. Post on a Page
4. Message a Folio
5. Submit personal information in an entry form
6. User-generated content like a photo, video, or text
7. Vote in a competition

Unacceptable Entry Methods:

You aren't immune to ask people to practise any of the following actions to enter a Facebook Giveaway:

1. Share a Page
2. Tag themselves in a photo that they aren't in
3. Postal service on their own Timeline
4. Share on a friend's Timeline

Like-Gating:

One affair we go asked a lot most is Like-gating: Requiring a person to Like a Page to enter.

Yous used to be able to do this using a Facebook Competition App like Wishpond, but Facebook no longer tells u.s.a. who has Liked a Facebook Page, so we tin can't apply it equally a required entry method.

Notwithstanding, you tin add together an optional 'Like' overlay…

This utilizes the same principles as the sometime method of Like-Gating, which restricted access to the giveaway with an overlay on the giveaway page which merely went away if you Liked the Facebook Page. The newer, optional 'Like' overlay covers the giveaway page and asks you to Like the Facebook Page, only also provides an selection to say 'No, cheers' and skip it. This nonetheless does a corking chore of getting people to like your page though, every bit it's the most prominent activeness to have on the page.

Here's an example of the Optional Like Overlay:

You can run a Facebook giveaway with an Optional Similar Overlay like this using Wishpond's Facebook Sweepstakes App.

How to Legally Contact a Giveaway Winner:

Facebook used to be very strict about how y'all could contact winners of your Facebook Giveaway. Initially, they didn't desire you using things like Facebook posts and messages, equally they idea information technology would lead to spamming, but they've since lifted those restrictions.

Hither are a few ways you tin can legally contact your Facebook giveaway winners:

1. Email (recommended)
2. Facebook message
3. Tweet
4. Comment on a Mail service on your Page'due south Timeline
5. Facebook message
6. Facebook Post on your Page'south Timeline.

Electronic mail is recommended equally it's the well-nigh reliable way we've establish to accomplish someone.

Click here to check out more means to announce giveaway winners.

Facebook Page Terms for Promotions (and what they hateful)

Facebook has strict guidelines of its own for running giveaways, contests, or promotions on Facebook Pages. Equally of now, Facebook doesn't allow yous to run a giveaway on a personal profile/timeline, so you need to practice it through a Facebook Folio.

If you want to change a personal Profile to a Facebook Page you can practice it actually hands here: https://www.facebook.com/pages/create/migrate. It allows you to keep all of your friends (they will be converted to Likes) and proceed your profile and embrace photos, but it won't transfer your posts to the new page.

Now, let's look at Facebook's Page Promotion Guidelines (Date of Terminal Revision: June 01, 2021) as quoted directly from their Facebook Page Terms:

3. Promotions on Pages, groups and events

Communicating a promotion

If you lot apply Facebook to communicate or administer a promotion (eastward.g. a contest or sweepstakes), y'all are responsible for the lawful operation of that promotion, including:

the official rules;

offering terms and eligibility requirements (eastward.g. age and residency restrictions); and

Compliance with applicable rules and regulations governing the promotion and all prizes offered (e.m. registration and obtaining necessary regulatory approvals).

Required content

Promotions on Facebook must include the post-obit:

A complete release of Facebook by each entrant or participant; and

Acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Facebook.

Administration of a promotion

Promotions may exist administered on Pages, groups, events or within apps on Facebook. Personal timelines and friend connections must non exist used to administer promotions (e.g. "share on your timeline to enter" or "share on your friend'southward timeline to get additional entries" and "tag your friends in this mail service to enter" are not permitted).

Profitable promotions

Facebook volition not assist you in the administration of your promotion, and if yous use our service, you lot hold to administer your promotion at your ain run a risk.

What These Guidelines Means and How to Comply with them:

Let's cutting through the lawyer-speak and get to what Facebook is telling us we can and cannot do if you run a Facebook contest:

1. You and your giveaway entrants cannot sue Facebook or concur them liable if anything goes incorrect with your giveaway. This means they are not liable if something goes incorrect with the * Facebook Platform that causes your giveaway any harm. It also means that a giveaway entrant tin't agree Facebook liable if a concern runs a fraudulent Facebook contest.
2. The official rules must be accessible from the giveaway page. Generally, Facebook giveaway rules are quite long, so you lot will want to take a link on the giveaway folio that takes entrants to a separate page to read them.
3. In your Facebook giveaway rules, specify who exactly is eligible to enter the giveaway, based on their age (such as 18+) and location (such as United States)
4. You must follow all giveaway/lottery laws pertaining to your country/state/province. Remember, but because you're on the internet doesn't mean you are outside of your government's jurisdiction
5. Yous must acknowledge on the giveaway folio that the giveaway is not sponsored, endorsed or associated with Facebook. Most Facebook sweepstakes giveaway apps, like Wishpond's, include this by default in the giveaway page template, like this:

   
   

6. Giveaways must be run on a Facebook Page Tab or Timeline. It can't be run through a personal Profile
7. You can't utilise the following actions as giveaway entry methods:
8. Share on an entrant's timeline
9. Share on a friend's timeline
10. Tag yourself (or your friend) in a photograph that you're not in
11. Facebook won't assist you with your giveaway. Even if they make a change that breaks your giveaway they won't assist you.

In that location are also a few Facebook Page Guidelines (exterior of the Promotions section) that pertain to running giveaways on Facebook. Hither'southward a breakdown of the one's to comply with:

Collection of Data:

Collecting data from users

If you collect content and data directly from users, your Page, Group or Result must make information technology clear that you lot (and non Facebook) are collecting it, and must provide observe about and obtain user consent for your use of the content and information that you collect. Regardless of how you obtain content and information from users, you are responsible for securing all necessary permissions to reuse their content and information.

What this means and how to comply:

If yous inquire people to submit their personal information, such every bit electronic mail accost, phone number, etc., or whatsoever images, videos, or text, you must get in obvious on your giveaway page that you are collecting it, and not Facebook. To comply with this regulation, y'all simply need to use your own branding, visitor proper noun, and imagery on the giveaway folio and not say that Facebook is in any mode a function of information technology.

Unless you lot're trying to scam people by pretending y'all're Facebook, then this isn't something to worry nearly.

If y'all ask people to submit whatever personal data or content, including video, photos, and text, you must become each entrant's permission to reuse it in subsequent marketing campaigns. This is applicative if, for example, you want to create a embrace photograph showing all of the pictures of people who entered your giveaway.

The easiest way to go their permission is to add an opt-in checkbox to your giveaway'south entry course, that allows entrants to choose to give you lot this permission.

Tagging:

4. Inaccurately tagged content

Pages, groups and events must non inaccurately tag content or encourage users to inaccurately tag content.

What this ways and how to comply:

Basically, this ways that you can't ask people to tag themselves in your company's Facebook photo (that they aren't in) as an entry method. This is to stop unsavory people from spamming people's Newsfeeds with pictures of their products by getting their friends to tag themselves in the photo.

Facebook Giveaway Rules Template

We've created a simple fill-in-the-blank template for speedily creating Facebook contest rules. Keep in mind that this is just a guide, and you must have an experienced attorney sign-off on whatsoever giveaway rules, regulations, and legalities.

This template is based on a number of past Facebook contests un past large brands and small companies – mostly in Due north America. At that place may be regional laws that this template does non cover, but information technology's a good starting point…

Related Content

• How to Run a Facebook Contest or Facebook Sweepstakes
• 25 Creative Facebook Competition Ideas You lot Can Use Today
• 30 Amazing Examples of Branded Facebook Contests Done Right
• 24 Astonishing, Real-World Facebook Giveaway Examples
• 21 Facebook Contest Best Practices

Wrapping it Up

Hopefully, this commodity has helped you to understand what's required before you start your Facebook competition. Rules and regulations aren't fun, but they're an essential office of a successful campaign.

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